Halstrom LC - Google Analytics & Data Strategy Consulting

Analytics Consulting Services

Comprehensive data solutions designed to drive measurable business growth

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Reporting Stack Audit

Get a comprehensive audit of your entire reporting stack with actionable recommendations, including discovery call and findings presentation.

Quick Discovery Call
GA4 Configuration Review
Tracking Implementation Check
Data Quality Assessment
Full Findings Follow-Up Call

$900

One website • 7 day turnaround • Discovery call + detailed report + findings presentation

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GA4 Audit & Implementation

Complete Google Analytics 4 setup, migration, and optimization for accurate data collection and reporting.

GA4 Configuration & Set-Up
Custom Events & Conversion Tracking
Data Discrepancy Checks
Training & Documentation

Most GA4 implementations are botched from day one. I'll audit your current setup, fix what's broken, and ensure you're tracking what actually matters for your business decisions.

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Google Tag Manager

Expert GTM implementation for streamlined tag management and advanced tracking capabilities.

GTM Container Audit
GTM Set-Up & Configuration
Consent Mode Set-Up
Server-Side Tagging Implementation

Clean up that GTM container that's been touched by six different agencies. Proper naming conventions, testing procedures, and documentation included.

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Custom Dashboards

Professional dashboard development using Looker, PowerBI, Tableau, and Google Data Studio.

Executive Dashboard Design
Multi-Platform Integration
Data Quality QA
KPI, Metric & Segment Framework

Dashboards that executives will actually use, not just admire. Focused on actionable metrics that drive business decisions, not vanity metrics that look pretty in meetings.

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Analytics Strategy

Data-driven strategy development to align analytics with business objectives and KPIs.

Analytics Frameworks & Measurement Plans
MarTech Stack Audits
Insights-Driven Reporting
DataLayer Frameworks

Skip the 200-slide strategy deck. Get a practical measurement plan that your team can implement and actually use to make better business decisions.

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CRM Integration

Seamless integration between analytics platforms and CRM systems for complete customer journey tracking.

Lifecycle Stage Mapping
Offline Conversion Import
Lead Source & Scoring Tracking
CRM Audits, Implementation & Reporting

Finally connect your marketing data to actual revenue. No more guessing which campaigns drive real customers versus just website traffic.

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BigQuery & Advanced Analytics

Enterprise-level data warehousing and advanced analytics for complex business requirements.

Data Warehouse Set-Up
Multi-Source Data Stitching
CDP Set-Up & Strategy
Cohort-based customer analysis (LTV, CAC, Churn)

When spreadsheets no longer cut it. Proper data infrastructure for companies ready to make decisions based on comprehensive customer data, not gut feelings.

Fast, Accurate Analytics Without the Overhead

Analytics shouldn't require a full-time team or full-time headaches. Most setups can be implemented quickly and correctly by someone who's done it dozens of times.

I specialize in fast, accurate implementations that your team can actually use. No six-month projects, no endless meetings about "data governance frameworks." Just clean, working analytics that help you make better decisions.

Quick Implementation

GA4 setups done right, usually in just 2-4 weeks

Knowledge Transfer

Your team doesn't just get analytics, they learn how to use them

Ongoing Support

Available for expert questions without the full-time babysitting

Flexible Retainer Options

Analytics help when you need it without adding headcount

$180/hour

Quarterly minimum: 15 hours

Perfect for monthly strategy reviews, technical support, and ad hoc troubleshooting

Getting Started

What's the typical onboarding process? +

We start with a discovery call to understand your current setup and goals. Then I provide a clear project timeline and deliverables. Most clients see their new analytics running within 2-4 weeks, with full documentation and training included.

What do you need from us to get started? +

Access to your current analytics accounts, a brief overview of your business model and key metrics, and about 2-3 hours of your team's time for discovery and training sessions.

How do retainers work? +

Retainers give you ongoing access to analytics expertise without the commitment of a full-time hire. Perfect for monthly reviews, technical questions, or new feature implementations as your business grows.

What about data privacy and compliance? +

Every setup includes proper consent management, data retention policies, and compliance considerations. This isn't optional - it's table stakes for any professional analytics implementation.

Meet Nichelle Halstrom

I've been lucky enough to help dozens of companies navigate the often-messy world of analytics, turning their data challenges into competitive advantages. Whether it's a startup trying to understand their first users or a Fortune 500 company migrating to GA4, I've found that the best analytics implementations are the ones that feel intuitive and actually get used by the teams who need them.

My expertise spans the entire analytics ecosystem - from Google Analytics 4 and Tag Manager to advanced platforms like Amplitude, Adobe Analytics, and BigQuery. I specialize in creating custom analytics frameworks that align with business objectives and drive measurable results.

Before going into independent consulting, I worked on analytics projects at companies like Wantable and Vollrath Company, where I worked in analytics strategies across multiple business units.

Google Analytics Certified GA4 Expert University of Wisconsin Marketing Analysis

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